The more you facilitate, the more the Creative Resources Process will become your own. In this tip, we explore ways to apply your facilitation skills and engage your team to get more persuasive campaigns developed. View Post

Facilitators know that using an icebreaker to kick off a session helps illustrate making lists and making choices. This tip shows how adding an energizer during your session can delight the resource group while helping to take their ideas to another level. View Post

Energize your resource group by infusing a sense of play. Declaring it "Opposite Day" will shake things up and help inspire participants to think differently. View Post

Idea sessions can spark unrelated thoughts and questions that may take you away from the focus of your session. Use a Parking Lot to keep your session on track. View Post

Have a little fun and involve participants by using an energizer. Play the Target Game to get the resource group to experience how understanding the target consumer’s behavior will help to generate relevant ideas. View Post

Make focus fun! Use this energizer to have a little fun while you illustrate the value of focusing on specific targets and products in your campaigns. View Post

Specific ideas have a much higher chance of becoming reality than vague ones. You can involve the resource group in giving you just enough detail in each idea to make them specific and clear. View Post

Go beyond the rules for “How to Make a List” to keep judgment in check. Apply the “Yes, And” improv technique as an energizer to encourage building on ideas rather than evaluating them. View Post

You need to balance the need to capture enough detail about each idea with the need to keep the session moving. Engage your resource group in filling in just enough detail about an idea before you move on to the next one. View Post